About Us

Founded by two brothers, Adrian and Sergio Barron, with a passion for cutting hair, the brand has evolved from humble beginnings to a sophisticated lifestyle label. Since the beginning, they've had a passion for cutting hair and giving fades, where they hustled and honed in on their skills to be one of the best in the game. Fast forward to today, they are now proud to offer not only all the education they have given with their YouTube channel, but also premium apparel,  barber products, and tools for the community they have built.

The wide range of barber products and tools are carefully crafted to meet the demands of all styles of barbers and stylists. From premium shears to versatile styling products, each item in our lineup reflects our commitment to excellence and innovation.

 In addition to revolutionizing the barbering industry, we've expanded our horizons with a stylish clothing brand that expresses the same spirit of creativity and authenticity. Our clothing brand reaches out to those who see the world as a meaningful way to express their inner self, offering statement pieces that empower individuals to carry themselves boldly.

Faded Culture is on a mission to empower individuals to look and feel their best, whether it's through our top-notch barber products or luxury brand. Integrity, innovation, and inclusivity are at the core of everything we do, driving us to continually push boundaries and exceed expectations.